I'm Thiago Oliveira, a design leader with over 17 years of experience building teams, shaping products, and driving design strategy across agencies, consultancies, studios, and tech environments. My foundation is visual design, but my work has always lived at the intersection of craft, systems, and people, and increasingly, at the intersection of design and business outcomes.

At Huge, a consultancy known for embedding design deeply into business strategy, I led the largest and most complex team of my career: 30 people across design, product, UX writing, and motion. I worked closely with strategy, technology, and senior clients on high-profile products and experiences for Coca-Cola, KitchenAid, Apple, and Google. I also partnered directly with the CEO to help found and launch Huge's São Paulo office, shaping hiring strategy, team culture, and how design positioned itself as a driver of business value, not just delivery.

Before that, I built my leadership foundation across agencies and consultancies of different scales. At Isobar and Nurun, I directed design teams on product and multi-channel work for global brands like Samsung, Stellantis, and Audi.

Earlier in my career, I worked as an Art Director at agencies including CuboCC and FLAGCX, developing a strong visual and craft foundation on accounts like Google, Nike, Ambev, and Coca-Cola.Co-founding Baux Tech sharpened a different set of skills. Working directly with CEOs and CTOs to help grow their businesses changed how I think about design's role in an organization.

Design decisions stopped being about output and started being about structure: how a product is scoped, where priorities live, what quality actually costs, and how to build solutions that serve users and move the business forward. That experience gave me a clear-eyed view of how design creates value at the company level, and it's the lens I bring into every product environment.

I'm also actively exploring how AI fits into the design process, not as a shortcut, but as a creative tool. I'm particularly interested in using it to generate 3D assets, accelerate prototyping, and explore solution spaces faster than traditional methods allow. The goal is to keep craft and visual rigour at the center while expanding what's possible to explore and test.My approach to product design mixes visual craft with systems thinking and UX rigour. I care about the details, typography, hierarchy, interaction, motion, but I also care about how those details connect to user needs, feature decisions, and product strategy.