For years, Coca-Cola faced recurring skepticism across its social channels. Questions around product integrity and persistent myths shaped a narrative that felt distant from the brand’s reality.This project started from that tension.

Instead of responding with static content or technical explanations, the idea was to create something people would actually want to engage with.

The concept took shape as a narrative-driven experience, telling the story of how Coke is made through a playful and unexpected lens.

The film presents an interactive love story between two Coke bottles, transforming a complex production process into something emotional, visual and easy to understand. Each moment reveals a new stage, blending storytelling with information in a way that feels natural and engaging.

Visually, the direction balances clarity and energy. Vibrant compositions, fluid motion and carefully crafted transitions guide the viewer through the journey, making each step feel connected and intentional.

This project was created in collaboration with Huge and Coca-Cola, directed by Dulcidio Caldeira, alongside Ian Burns, now Design Director at Wise, and Filipe Button. Being part of this team brought a strong collaborative dynamic, where storytelling, craft and execution came together at a high level.

Rather than correcting misconceptions directly, the project builds understanding through experience. It invites people to see, feel and connect with the process.

More than a film, it explores how storytelling can reshape perception, turning information into something memorable and meaningful.s