Managing money should feel simple. You open an app to pay, transfer, or check your balance, and expect things to just work. In reality, financial platforms often feel fragmented, with too many steps, unclear structures, and flows that don’t reflect how people actually handle money day to day.

This project started from that gap.Instead of focusing only on screens, the goal was to design a financial experience that connects different services into one clear ecosystem.

Meioo brings together banking, payments, credit, and cards in a single platform, designed to support both individuals and companies without adding complexity.I worked closely with the team from the beginning, leading the art direction and visual design while shaping the first version of the product and its foundations.

The interface is built around clarity and flow. Each action is direct, reducing friction in key moments like sending money, managing accounts, or accessing credit. Information is structured to guide decisions, not overwhelm them.

The Pix environment plays a central role in this experience. Transfers, payments, and confirmations were designed to be fast and intuitive, with clear feedback and a strong sense of reliability at every step.A robust design system was created to support the entire product.

Typography, color, and components were designed to scale across different contexts, creating consistency while allowing flexibility as the platform evolves.More than a visual layer, the project focuses on making financial interactions feel natural. The result is a platform that simplifies complexity and aligns with how people and businesses actually move money.